Yesterday I completed the “Advanced Google Analytics” via Analytics Academy. I did this course twice to fully grasp the advanced concepts of Google Analytics.
Some key takeaways from this course were how to segment different reports and build on the fundamental best practices to understand and analyse all data from a website, pinpointing the areas where users left a page or didn’t complete a desired conversion.
Looking forward to seeing to thoroughly understanding how the infrastructure behind Analytics and Tag Manager work together to better track these outcomes using Custom Dimensions, Custom Metrics and Event Tracking.
Check out my certificate for the “Advanced Google Analytics” course!
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
To view my certificate from Google Analytics please visit this link.